Ok this should read as 4-Pleasure Analysis. Sorry for the anti climax. But there are pleasures involved, 4 different pleasures to be specific, read on to find out.
User Profile (any resemblance to any person living, or dead is purely coincidental, please do not sue me…)
Name: Jude
Age: 26
Race: Eurasian
Citizenship: Singaporean
D.O.B: 06/06/1978
Height: 175cm
Weight: 76kg (Well build)
Background: Comes from a large family, with 5 siblings, he is the eldest of all. Family was not that well to do when he was young but business grew exponentially throughout the years. Being the eldest, he is responsible for the well being of his siblings especially during the tough times. He even have to delay studies for a year or two in order to look after his siblings as well as earning some pocket money through selling newspapers and other ad hoc jobs. He believes that with determination and hard work and good time management, he is able to achieve what he wants. All he wants is not to fail his family business; he has a sense of responsibility in helping his parents and the family business. With a MBA from Harvard Business School, he worked in the US for several years before returning to Singapore. He believes that the knowledge that he gain will benefit his family business, which is in the shipping business. He is determined to bring the business to the global stage with the help of his siblings. He is an independent bachelor and stays in an executive apartment.
Likes: He is sociable and likes to be with people, whenever he is with friends, he will try to entertain all of them. He likes the attention he gets whenever he talks to his friends and he feels a sense of accomplishment when an outing is successful. With a well build body and chiseled looks, he is a head turner. Accompanied with his wide smile showing his beautiful white set of teeth, he oozes charm, which is why it is not surprise that he is popular with the ladies. Being in the business industry, presentation is very important and that first impression always count. He is careful in what he wears and carries; it must go well with his personality.
To maintain his fitness and body, he is a frequent gym visitor and sometimes he will go for wake boarding during weekends. He usually works out 1 to 2 times a week. On Saturdays he will either go to the gym with his friends in a country club or wake boarding in marina cove and the rest of the day is usually spend lunching in country clubs (along with some business talks), drinking wine in clubs, pubs and likes to dine in exclusive restaurants. Sunday is a time for him to catch up with his family. They do not have much time as a family, but when they do, they would sometimes go for picnics, movies and most often dine out. Relationship with his family has always been good; siblings often look up to him more often than his parents. He would often take some time off to have a short getaway either with his siblings or relatives.
Besides all these, he is passionate about arts and music. He can still manage to make time to watch plays, musicals, and even visiting museums. Being a pianist himself he sometimes plays alone in his home or with his band. Whenever he is surrounded by inspirations, he will sometimes compose a few songs. Being a busy man as he is, he often needs to fly overseas for meetings with potential or current client. Whenever he is away he will enjoy the vast variety of wine available there. More than often he will bring back a few good wines.
Physio-Pleasure:
Likes to work out and wake boarding, not only to maintain his fitness but also to distress [Need]
He also has refine taste, drinking fine wine with friends, ladies and even with business partners. [Appreciation]
Passionate about music and plays and the arts, attend musical and plays usually with accompany of lady/ladies. [Appreciation]
The mobile phone must be able to not only look good and professional; it must also have entertainment functions in it. So that Jude can listen to music on the go or record any inspiration that he might have. Besides it has to be rather durable and yet not too heavy for him to carry it around when he goes for wake boarding or working out in the gym.
Socio-Pleasure:
The opinion of others upon him is important to his image. He wants to be recognized and be seen the best side of him. He tends to dress in trendy clothes most of the time, even doing sports. [Appreciation]
Being a sociable and meticulous person, he will always try to make his friends or new found friends feel at ease whenever they are in a group, and most of the time they did. He will then feel a sense of accomplishment. [Need]
The phone needs to be able to connect to various networks such as 3G and GSM. It must have internet connection for he is a quite frequent traveler, he can check his email on the go. It has to look sturdy, sleek and stylish for him. It demands functions similar to a PDA, so that he can keep in touch with his family and friends when he is away. Besides, it should come with a built camera that allows him to take pictures whenever he visit galleries or taking pictures with is friends.
Psycho-Pleasure:
Likes challenges and believe that technology will be a useful tool for his family business. He tries to keep up with the latest technology that also must do justice to his overall image. [Need]
It should not be too difficult to use and should function well and trust worthy. If there is any need for servicing, the customer care for the phone should be international. It should come with Bluetooth technology that comes in handy when transfer small data files such as pictures to his notebook. The ability to add more applications is needed as he is quite in touch with technology, any application that will help him organize his tight schedule.
Ideo-Pleasure:
He believes that functionalities/character do not have to sacrifice image of that product or person. Looking good can be functioning very well too. Technologies that he carries will tend to have both of the characteristics. [Need]
He believes that no problem is too difficult to solve, if you put effort in and work for it, one will be able to do what ever one want to achieve. Just like how he was poor before. He likes to learn new and exciting stuff, for example, would not mind learning golf, new gadgets. [Need]
The phone should reflect what he believes in, substance and style an come together without much or any sacrifice.
Possible Mobile Phone
HTC Touch Cruise™
- Full multimedia experience with the large 2.8-inch touch screen
- Revolutionary TouchFLO™ touch-screen technology that allows finger-touch scrolling, panning, and photo zooming
- Innovative 3D Touch Cube interface for quick and easy navigation
- Worldwide connectivity (3G and GPRS/EDGE/GSM)
- Windows Mobile® 6 Professional with Direct Push Outlook® e-mail
- Live HTC Home™ featuring time and weather display, quick launcher, and one-touch ring tone settings
- 3 mega pixel camera with auto-focus for shooting photos/videos and a second camera for video calls or self-portraits
- Built-in turn-by-turn GPS navigation with TomTom® software offers you a full navigation experience
- Entertainment features including an FM radio, MP3 player, and video playback
Reasons:
It is a new multi touch phone that touches the right spot for users like Jude. First, it looks stylish and sturdy and fits right into your palm. This also fits Jude’s image, professional and yet stylish. With the revolutionary TouchFLO™ touch-screen technology that allows finger-touch scrolling, panning, and photo zooming it is one of the few phones out in the market with such technology. With a built-in 3.0 mega pixel camera, he can take pictures whenever and wherever he wants and navigating in them will be a breeze. With worldwide connectivity, he can carry this phone whenever he is away for business trips, he can even use it to check emails via Wi-Fi. And since he is an avid fan of music, this phone allows hundreds or even thousand (with an expansion memory slot) of songs to be packed; now he can have a relaxing moment where ever he is. With Bluetooth technology, he can transfer songs wirelessly and even listen to it with a Bluetooth headset. And if he ever feels that he is lost in any country, the GPS system will bring him back on track to his final destination, perfect for any frequent traveler like him. And on top of that, battery life of a phone is an important consideration too, with about 7 hours of talk time when using GSM, it is pretty decent. With such a powerful, yet stylish and sleek phone, this phone will be the perfect phone for a person like Jude.
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